Working on Wurundjeri land of the Kulin Nation, Play On Play (POP) is a creative practice with formal training in Graphic Design mediums. POP draws upon its strong focus on diversity to work closely and collaboratively with a wide range of clients to produce work guided by their love of play.
Like a toast in the spirit of their namesake, POP raise their glasses in favour of playful experimentation across art direction, branding, publication layout and graphics for the film and music industries.
Creating projects that align with their core beliefs to shine a light on shadowed topics, POP has partnered with the likes of Ladies of Leisure, It’s Nice That, i-D, Where Are You From? and Christina Aguilera. The studio has also been invited to discuss their design practice at General Assembly, AGDA, and RMIT University.