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Since the year 2000, the name Crown Ruler has been synonymous with forward-thinking music in Australia and beyond. With a ubiquitous presence on the music landscape, Crown Ruler has played a dynamic and indispensable role championing the soulful underground.

Rooted in touring and events, the CR brand has expanded into a multi-faceted ecosystem of services and resources. We are a community-focused agency with an uncompromising ethos; that is to present niche music with integrity and care. We continue to support quality music, working with credible and unique artists from our own backyard and around the globe. Crown Ruler has built a reputation for standing at the forefront of both live and club environments, continually breaking new ground and executing moments the right way.

Today, Crown Ruler extends to a booking agency, record label, mix series, venue bookings, brand alignments and much more. We’ve had rich partnerships both locally and globally including those with Potato Head Bali, NTS Radio, Dekmantel, Carhartt WIP and Nike. Each year, we also co-present Sun Cycle Festival on New Year’s Day at the Coburg Velodrome, in a celebration of music stylings defining the country’s sound.

In 2023 Crown Ruler’s opened its doors at High Note - a new community space initiative at the Northcote Theatre. Championing local music, culture and the arts, High Note is the spot to get a drink, listen to soulful selections as well as attend In Conversations with touring artists, art workshops, radio pop ups and beyond.